About us

Elevate Your Style

Our salon-quality, affordable hair care indulges your senses with refreshing scents. And we use ingredients that hair loves while avoiding harsh or harmful chemicals like parabens, sulfates, phthalates, petroleum, and mineral oil. Plus, we are 100% vegan friendly and no final product is tested on animals.

FIND YOUR X FACTOR WITH SGX NYC

SGX NYC is the secret to unlocking your unique style and expressing yourself freely no matter where the day takes you. For a style that is always effortlessly ready, so you feel ready for it all. Some women call it confidence. We call it an X factor.